RESUME/CV

Multidisciplinary Communications 

• Provides services in the following capacities: Social Media/Community Management, Copywriting, Web Design & Branding, Photography/Videography & Graphic Design.

Leads Generation

• Consolidated leads from various recruitment streams.

• Created a daily interview call-out list with 400-500 leads for 3-5 phone screeners. 

ATS/HRIS Records Management

• Managed and maintained accuracy of applicant data Information in the ATS/HRIS System (Workday) within designated phases of the application process. 

• Ensured site alignment with set company ATS/HRIS System (Workday) procedures and processes. 

Brand Management & Marketing Communication

• Led the strategic development & implementation of marketing comm. and branding campaigns (including budget allocation, timetable/calendar management, promotional tactics & mechanics formulation, supplier coordination, and overall campaign strategy) 

• Facilitated the information dissemination campaign of the transition to the ATS/HRIS(Workday) based referral system.

Social Media & Community Management

• Internally handled Social Media assets and spearheaded content plan & development, copywriting & graphic design, social media insights monitoring, analysis & community engagement roles.

• Established the Social Media Rollout Plan for the 2nd largest BPOs in Baguio City, becoming one of the main recruitment lifeblood of the site during the pandemic. 

• Handled employee referral payouts and negotiated disputes. 

Employer Branding & Employee Engagement

• Leveraged traditional & new media assets to ensure brand/program awareness & participation of 2300 employees in recruitment initiatives.

Corporate Communications 

Cascading of corporate information to various channels:  

Online: corporate website, social media & corporate e-mails

Onsite: bulletin boards, site calendars & plasma screens, and other print & outdoor collaterals

Corporate Brand Management & Marketing 

Ensure brand awareness & alignment for various corporate internal marketing & communications initiatives by crafting site-specific brand positioning strategies as guided by corporate brand standards.

Employee Engagement & Events Management 

Event planning, research & execution, Site-level project leadership & management, supplier coordination, budget allocation & resource procurement for events such as Employee Recognition Programs, Health & Wellness Promotional Activities, Company Foundation & Corporate Social Responsibility Projects.

Photography, Videography, Graphic Design & Media Production

• Pre-production: planning, design & conceptualization

• Production: shooting and direction

• Post-production: editing & post-processing

Project Management

• Led a Team of Video Editors, Motion Graphic Artists & Talents ( Voice and on-cam artists) to produce TV Promotion Materials (TV Commercials, Social Media Posts)

• Market Research implementation (TV ratings monitoring) 

• Handled Overall Production of AVP (Audio Visual Presentations,) Social Media/Online & TV Promo Materials from development to airing for the following:

News & Current Affairs Shows: Face to Face, Lupet, Astig, Juicy, Tutok Tulfo

Dubbed Asian Drama Series: Don't Cry My Love, Glass Castle, Good Wife Bad Wife

Cartoons & Children's Shows: Batibot, Batman: The Brave and The Bold, Camp Lazlo

Copy/Script Writing

• Edit, Develop, manage, and Copywrite TV promo plugs 

Offline Video Editing

• Input source files(audio & video) to the software’s timeline as guided by the script to create a “rough-cut” of the project to prepare for online video editing by Video Editor/Motion Graphics Editor (implementation of effects/animation/transitions, color grading).

Wedding & Event Planning, Coordination & Management 

• Consultations & venue atmospheric design 

Media/Graphic Design

• Ad materials, coffee table book/magazine style albums 

Videography, Photography, and Styling

• Press photos, engagement shoots, catalogs & events

Hotel Reservation & Sales

• Phone bookings for North America Hotel brands:

Holiday Inn, Holiday Inn Express, Crowne Plaza, Hotel Indigo, 

Staybridge Suites, Candlewood  Suites 

Customer Information Assistance

• Provide navigational/ accommodation-specific information for customers/ potential customers.